jobs :: Advantage Sales and Marketing: Craft Sales Retail Specialist Job Description

In Sales / Biz Dev, Full Time


Pinole, CA 94564


Advantage Sales and Marketing, LLC (ASM) is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. ASM services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.


Job Purpose

As a Craft/Sales Specialist you will conduct in-store demonstrations to generate excitement, brand awareness, and drive sales through event execution and promotions. Interact with consumers, as well as conduct creative demonstrations and how-to clinics. The Craft Sales Specialist is responsible for set up and breakdown of their working area, preparing products for demonstration and arrange inventory on scheduled event days.

Job Responsibilities

Conduct Demo Event for approximately 6-12 hours:

Engage the consumer by creating brand awareness and enthusiasm

Dynamically and aggressively sell product to consumers.

Ability to use/learn our client's products and create projects during demos.

Move around demo area to approach customers within 10 feet of demo area and engage them in a professional manner which generates enthusiasm for the product and the event

May be required to expediently escort customers from the demo area location to other locations within store to obtain product

Set up event

Assemble demonstration table and display products and information.

Carry appliances/equipment weighing up to 40 lbs a distance of 5-50 feet

Store and transport products between events

Purchase product and supplies as necessary

Break down/clean up event

Clean up demo area

Disassemble table

Return equipment and products to storage area or private vehicle (requires carrying/lifting up to 40 lbs a distance of 5-50 feet)


Train Retail Sales Associates on clients' products and product benefits. Generate positive PR and Brand Awareness in-store. Ensure clients' product is "Top of Mind" among Store Associates. Increase Sales Associate recommendation of clients' product.

Proactive Relationship Building:

Communicate professionally and effectively with ASM Campaigners and our client's management team, Retail Sales Associates, Retail Management Team and Customers. Determine unique ways to forge new relationships.

Administrative Tasks:

Study product materials to develop product knowledge

Review event schedule

Complete call reports, timesheets and expense reports

Attend training materials

Check voice mails, emails

Calls with supervisor/others as needed

Additional Info
Minimum Age
18+ years old

High School Diploma or equivalent.

1 year experience in event marketing, demonstrations, sales, or retail/grocery or applicable craft experience.

Ability to build strong relationships with store Managers and store customers

Friendly, outgoing personality; confidence and enthusiasm to engage retail shoppers

Great communication skills e.g. ability to connect with customers and sell products

Basic knowledge of how to use a computer; access the internet; send, receive, and review email; download documents from website or email; submit event reports.

Other Requirements

Conduct demonstration within period of time designated for the event

Execute demonstrations on scheduled date and time

Stand for up to 12 hours and actively move around store up to a distance of about ½ mile (other than legally required breaks/meal periods) to obtain, set up, and clean up demonstration area and related equipment/materials; obtain product from shelves; conduct demonstration event

Ability to lift and carry 20 to 40lbs without assistance and carry a distance of up to 50 feet.

Ability to work required schedule for this program

Access to a computer and a phone on a daily basis

Satisfactory completion of background check/drug testing subject to applicable law

Must perform the job safely and utilize proper safety techniques and use of equipment when appropriate.

Travel Requirements

To and From Store

Some Regional travel may be required

Physical Demands


(0% of shift): Sit, Be Exposed to Harmful Fumes and/or Other Pollutants, Operate Mechanical Machinery


(up to 33% of time): Lifting and/or Carrying 20 - 50 lbs. (medium work level), Push, Pull, Work on Unprotected Heights, Be Exposed to Marked Changes in Temperature and Humidity


(33-66%): Kneel, Crawl and/or climb, Bend and/or stoop


(66-100% of shift): Walk, Stand, Use Feet and/or Legs for Repetitive Motion Left Right, Use Hands and/or Legs for Repetitive Motion, Simple Grasping, Fine Manipulation

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

Are you passionate about Service Excellence, Results, Integrity, Entrepreneurial Focus and Leadership: These are our values at Advantage Sales & Marketing, LLC. Come learn why "Winning Together" is more than just words on a piece of paper. It is the vision by which we live our mission as an organization: "To create outstanding value for clients and customers through superior sales execution, operational excellence and innovative marketing services."

Advantage Sales & Marketing, LLC is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, ASM shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Industries
•Sales & Marketing